Branding for Tonic Health Boutique from logo through to signage, interior look and feel and marketing comms for Hungerford based health and nutrition store. 

A key consideration was that the shop was in town where store fronts needed to be in keeping with the local area. Thus the logo needed to have a traditional feel on signage.

I also created a palette of illustrative elements that could be used in a variety of ways on various collateral.