Thumbsie is a succesful thumb sucking product and the most established brand within its sector.
Thumbsie approached me to modernise their branding and website to feel positive, fun and approachable and appeal to adults and children alike.
It was important to convey the product in the logo even though they had a fantastic descriptive name. The wordmark trys to convey the idea of success in stopping thumb stucking, as well as looking like the letter 'b' and also convey how the product sits over the thumb.
I produced web look and feel, stationery, fliers, rewards charts and banners for them also.