I was asked to create an identity for The Dandelion Den , an online store selling all sorts of lovely bits for the home, toys and more.

The Dandelion Den are a modern boutique selling aspirational yet obtainable products for babies, girls and boys. The logo needed to reflect this by being contemporary, crafted, fun, gender neutral and with an air of whimsy.

I explored many ideas, one route looking at how to incorporate a Dandelion. The circular logo means it works well as a stamp and a sticker for packaging too.