Starboard Thinking is a professional management coaching company.
The brief was to create a logo that helped convey the concept behind the name, the right hand side of a boat, performance, balance and navigation.
I have created a mark where the A becomes abstract yet still legible and points towards the right, a bit like a compass. The dial shape also can read as an S (like a monogram) when it stands alone.
I have also worked with Starboard developing their brand palette to work across events and communication pieces.