Ripcord Designs are a UK based tech/engineering design consultancy specializing in professional wireless video and audio turn-key products used in live television production.
I created a logo as well as producing a secondary graphic style that could work on product labels and packaging.
The brand name 'Ripcord' was chosen by the client to convey the freedom that the cordless equipment goes you. I created a logo that conveyed the parachute/ripcord idea but also hinted at a a wireless transmission signal. I moved the dot of the i (the 'tittle') slightly so that it felt like it was being lifted.