OC Excellence Awards celebrate organisational culture.
The brief was to create a logo that conveyed innovation, positivity and growth.
I wanted the logo to have a badge/ ribbon like quality. I started looking at ideas around people moving together, moving in a united direction and so forth.
I created an O with two arrows crossing over in punchy lime contrasting with a dark grey blue. The blue helps ground the branding and allows the green to pop and add a vibrancy.
I wanted a logo that had potential to translate to a physical 3d award, to animation and banner graphics