Louise Saunders are an Estate Agents local to St Albans. They first approached me to update their existing brochure. They had branding already so just needed a brochure to show how they were experts in the area and not a chain, like local competitors.
To draw on their knowledge and love for St Albans I created illustrations of local landmarks and a fold out map of the city with the teams favourite places marked on it. Beautiful photography by local photographer Clare Lane really helped bring this brochure to life.
We wanted the brochure to be interesting and tactile and something you would want to look at and refer to. I was really pleased when my client agreed to the visible index concept, showing a sneak peek of each page.
The cover was made from embossed ridged Colorplan with rivet binding and I created a hollowed out version of the logo which as then foiled on to the cover. Rivet binding has meant we can update new pages quite easily.
The brochure has had great feedback and is a perfect reflection of this fantastic Estate Agency.
I absolutely loved working on this brief and with this client. Since then we have also produced the map as a handy fold out Z card too. We are currently working through other marketing items to tie in with the brochure.