I worked on the rebranding of EstaffMatch to new brand Hyre with SlideClinic.
Hyre are an online recruitment tool primarily for the hospitality and events industry, where staffing needs can change daily.
To begin we discussed competitors, target audience, which countries they would like to expand to and then tried to create a distinct and appropriate visual style.
We knew we wanted the brand to feel professional and modern yet unstuffy. I inititally worked on developing the hand drawn lettering for the wordmark. I then explored ideas to do with matching staff to jobs, people searching for jobs (puzzles, magnifying glasses etc) but really wanted to push the concept to something less cliche.
I simply created a mark where it feels like two pieces coming together, that could then translate visually to printed items such a stationery, but also useful for the website to split people looking for work and businesses looking for staff.
Exciting times for them! I can't wait to watch their journey.